StoryBrand GUIDE & CopywritER

Words that serve.

Bypass marketing gimmicks and authentically connect with those who need you.

You want to sell, but manipulative marketing will never (ever) feel right for your brand. We’re glad you’re here.

We believe serving > than selling, but it’s not either-or.

Serving earns trust,

and trust earns sales.

Here’s what that means for you.

As your StoryBrand Copywriting Team, we promise:

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No gimmicks.

Sales-y language makes us squirm, so we avoid it at all costs. Instead, we help you talk to your audience as if they were sitting across from you at coffee—simply validating their problems and offering solutions you wholeheartedly know can help.

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No clones.

Even if your profession feels “generic,” your messaging shouldn’t. You might solve similar problems as "the other guys," but the way you solve them is all your own. We’ve written for hundreds of professionals in overlapping industries but no two stories have ever been the same.

No sweat.

You may love StoryBrand, but loving and using StoryBrand are wildly different. We aim to make the process as easy-breezy as we possibly can and aren’t satisfied until we deliver copywriting that hits you (and your customers) smack dab in the soul.

Part of serving you well is telling you if there is another StoryBrand Guide better suited to help. If there is, we’ll tell you from the start.

We’re eager to learn how you help.

Hi, I’m Angie.

I had worked in marketing as a copywriter and communication strategist for about a decade before I attended one of the first StoryBrand workshops. When Donald Miller broke down the framework, it brought tears to my eyes (no joke, I had to leave the room).

Finally, I had structure to help audiences feel heard, validated, and hopeful about solutions that could genuinely make their lives better. I could trade what often felt like trickery for clarity… and tactics for authenticity.

It’s been years since then, and I still haven’t gotten off the StoryBrand copywriting train. As part of the inaugural certification cohort, I am one of three Guides who have practiced StoryBrand copywriting the longest and have had the honor of working with hundreds of businesses and organizations along the way.

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Certified StoryBrand Guide Badge

It’d be an honor to help you reach those who need you, too.

“If you’re looking for a sure investment, invest in Angie.

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– Donald Miller

CEO of StoryBrand

Angie Schultz working on a StoryBrand Brandscript

Where shall we start?

If you haven’t completed (or aren’t confident in) your StoryBrand BrandScript, our work always starts there. Then, we can help you develop copywriting for all components of a StoryBrand sales funnel.

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Landing Pages

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Lead Magnets

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Sales Emails

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Brochures & Print

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Explore our most popular packages or request a custom solution.

“The video script you created for our new product was off the charts and EVERYONE who has seen the video, including our Chief Revenue Officer and our CEO, have been raving about it! The video has almost 100,000 views in one month!”

“I showed the website wireframe to my staff and. . . we’re drooling over it!!! . . . You really helped structure and turn my business model into something that I couldn’t articulate. I’m so grateful, Angie.”


“Angie, I love this guide. As you now know our business is a bit complicated, but your insight and the process you use created a clear message we can use daily in conversation, marketing and on our new website.”


“If you are considering using Angie-just do it. She is awesome and knows her stuff. You will be thrilled with the end product.”

“Wow, I really just want you to know that we felt so HEARD—you listened to everything we had to say and even what we didn’t. The words you put together gave us such comfort.”

“Just read through my StoryBrand guide. OMG YOU ARE AMAZING!!!! THANK YOU THANK YOU THANK YOU!!”


“I totally agree with Donald Miller—your work is fabulous!” -Carl

“People said that the brochure was one of most valuable pieces that was in their bag. They said that they threw away all the other brochures, but they kept ours. Great job on creating the content for it.” -Lola

“Okay, I absolutely love it!! Thank you so much…The clarity and focus I’ve gained throughout this collective process have been immensely helpful and, to be honest, such a relief—I was a bit lost in that forest, so I’m so grateful. I can’t wait to put it all in motion and appreciate the opportunity to book future sessions and services as it progresses along!” -Tamara

“You are amazing! This is so wonderful and refreshing to see. . . I am SO, SO HAPPY we chose to work with you!” – Nicole

“We’ve received a ton of great feedback from people looking for a new furniture source—especially when they couldn’t find it anywhere else. Thanks for helping get them to our door. We’re doing good taking it from there.” -Brent

“We reached out and hired Angie as we weren’t absolutely clear on what our own singular, value-producing message was to the world. Through the amazing, invaluable feedback, and clarity we received from Angie, we were much more confident about our message, our story, and our brand. With Angie’s guidance in keeping with the StoryBrand, her invaluable coaching and guidance, our messaging went from “blurry” to “crystal clear”. You and your audience deserve to know how you’ll make their lives better. And, this is a promise she will deliver. Everything to gain and nothing to lose. The return on your investment will far outweigh her fee. Where has she been all our lives?” -Bert

“I just took an initial look at the site, I LOOOOOVE IT! I feel like you were really able to sort through the abundance of content I wrote and weave it together in a really meaningful way that invites mom’s to take the next step for themselves. . . . it is FANTASTIC. I’m super excited to launch it.” -Ema

“139.28% is the increase in time spent on the site, and our bounce rate is down 11.5%.” -Claire

“It a great year for our organization, even in the midst of a pandemic, and I think the website and clear messaging is a big part of our success.” -Katie

“We increased leads by 7.4% during the pandemic. . . sales per client increased by 12.5% (we’re selling more services per client in a year when we raised our rates), and we increased conversions from 20% to around 24-25%.” -Mike

“Angie is hands down the best person I have hired for my business! Her copywriting skills are next level, and she is a joy to work with!” -Amy

“Wow—great stuff Angie! We appreciate that you really took the time to listen to us and were able to put pen to paper of our words. Very impressive!” -Heidi

“You are just amazing. what you have done for my lead magnet is perfect. I can’t believe how well you nail this every single time!” -Angela

“Thank you again for everything, Angie. You’ve been a pleasure to work with every step of the way. I could not be happier that of all the StoryBrand guide profiles I looked at, I chose yours. Totally the right choice. You and your work have been everything I’ve hoped for and more. Keep being awesome! :-)” -Travis

“Average time customers spend on site went from 1:38 to 2:24. Bounce rate decreased from 83.91% to 27%.” -Brandon

“As much as I hate [marketing] stuff, you truly made it a delight.” -Mark

“Betsie and I narrowed 60 Storybrand candidates down to four. On her website, Angie wisely posted a video of her assisting a client. Through watching the video we learned a great deal about Angie’s demeanor and were impressed by her listening skills—she was actually actively listening and trying to understand her client’s perspective and needs. Immediately after watching the video, we knew Angie was the right fit for us. Angie did not disappoint, in fact she possesses incredible listening skills and a core competency that has amazed us. After identifying our needs, she literally guided us through the process with clarity and precision. Angie is clever, intelligent, creative, dedicated and cares about her profession, clients and the work she creates. I have never received greater value from any investment.” -Chris

“I knew my business needed a better website. I discovered Donald Miller’s StoryBrand concept and thought I could create the content on my own. After hitting brick wall after brick wall, I gave up. I am so glad to have met Angie! She walked me through the process, asked insightful questions, and learned about the “why” and “how” of my business to set us apart from others who also do “what” we do. Angie made this so easy and the website turned out better than I could have imagined. If you’re on the fence about asking for help with your website content, just do it! With Angie’s help, your customers will benefit, your business will grow and you’ll save time so you can focus on what you do best – run your business.” -Brent

“I found the process more than meaningful, I found it VITAL! Angie really helped us focus and get these foundational items in place. I was very impressed with her ability to drill things down to a basic clear message.” -David

“Angie was such a great help with my website!! During our coaching call I got invaluable feedback and clarity on how to improve my messaging to attract my ideal audience. I feel more confident and excited for my website that I’m now proud to show off to the world. Thanks Angie!” -Petros

“Wow Wow Wow…this looks fabulous. Thank you so much for your work so far. It looks awesome.” -Randy

“Wow! I love what you did with the BrandScript, Angie! I have a couple of really minor tweaks but I love it!” -Madelyn

“I am a big fan of the StoryBrand framework, but never had the time or mental bandwidth to sit down and implement it for our business. We built a strong brand over the last 8 years, but I knew our message could be clearer. This is where Angie comes in. After interviewing 3 other candidates, Angie stood out from them all. The process was very efficient and the final result of our finished brand script and one liner is amazing! Our message is clear and speaks to our customers! We are going to be using her for future work as well. Highly recommend.” -Jon

“It was really great to go through this process together!! I really enjoyed the experience and appreciate how organized and prompt you were throughout!” -Colt

“You’re a genius! Wow! I am thoroughly impressed with the Homepage Wireframe. This is on its way to making something truly great and grand! Thank you! I can tell you and the copywriter really “put your back into it” as my dad used to say on the farm.” -Dave

“All I can say is WOW!! I love it!” -Ed

“Before working with Angie, I was worried about my own ability to create website language that would convert viewers into callers and then into buyers. And, knowing the Story Brand platform, I really wanted a certified expert. Angie was dynamite! She took everything that was on my mind about my business and crafted a message that 100% I could not have created on my own. She is a word magician! Her voice flowed just like mine would have… yet had so much more power behind it! The result? Website copy that I love so much that I recite it to every client and potential client that I encounter. Highly, highly, highly recommend. If you are wondering, YES!, this is your person.” -Natasha

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All our clients have two things in common.

1) They love helping people, and 2) they love StoryBrand. If you meet those criteria, we’d love to talk about copywriting for your project, too.


Coaching & Consulting








Health & Wellness






Real Estate



Browse a more comprehensive list.

We have had the privilege of working with hundreds of clients in dozens of industries, including:

Coaching & Consulting

  • DEI (Diversity, Equity, and Inclusion)
  • Dog Training
  • Emotional Intelligence
  • Employee Benefits
  • Employee Communications
  • Enneagram
  • Etiquette
  • Executive
  • Health
  • Insurance
  • Leadership
  • Nutrition
  • Personal Training
  • Relationships
  • Risk Analysis
  • Social Media
  • StoryBrand
  • Working Genius
  • Yoga

Construction & Design

  • Architecture
  • Commercial Solar Panels
  • Infrastructure Construction
  • Interior Design
  • Mass Remediation Solutions
  • Outdoor Hardscapes


  • Bags
  • Food
  • Games
  • Home Goods
  • Jewelry
  • Tools & Supplies


  • Childbirth
  • Health Professional Training
  • Music
  • Phonics & Reading
  • Pre-Med Planning
  • Private & Public Universities
  • Private Schools
  • Time-Telling
  • Tutoring


  • In-Person
  • Live Streaming


  • Accounting Services
  • Crypto Wealth
  • Divorce Solutions
  • Financial Planning
  • Home Loan
  • Insurance Services
  • Investing Services
  • Precious Metals
  • Private Equity Investment
  • Real Estate Investing
  • Retirement Planning


  • Education
  • Home Healthcare

Health & Wellness

  • Chiropractic
  • Cool Sculpting
  • Dental
  • Doula Services
  • Functional Medicine
  • Occupational Therapy
  • Ophthalmology
  • Optometry
  • Pharmaceutical Manufacturing
  • Physical Therapy
  • Senior Living
  • Speech Therapy
  • Tongue- & Lip-Tie


  • Estate Planning
  • Divorce Services
  • Guardianship Services


  • Fashion



  • Digital Marketing
  • Social Media


  • Adoption Services
  • Faith-Based
  • Foster Family Services
  • K-12
  • Recovery

Online Courses

  • Business Development
  • Concealed Carry
  • Personal Development
  • Birth Preparation
  • Real Estate

Photography & Videography

  • AV Services
  • Brand
  • Family
  • Headshots
  • Newborn
  • Wedding & Engagement

Real Estate

  • Metropolitan
  • Multi-Family
  • Rural
  • Vacation


  • Electrical
  • Furniture
  • Luxury Nanny Services
  • Powerwashing
  • Professional Cleaning
  • Remodeling
  • Staffing (Domestic and International)


  • Apps
  • Managed Services
  • Software
  • Solar Panels
  • Websites


{Insert 3-Step StoryBrand Plan}

You know we couldn’t write a website without it, so let’s get right to it:

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Pick a package.

Click “Packages & Pricing” below to browse our most popular offerings. If you can’t find what you need, reach out! We can likely customize something just for you.

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Claim your spot.

We often book 2 to 6 weeks out, depending on the time of year, but will do our best to accommodate your timeline (and offer a trusted referral if we can’t).

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Find your voice.

Before you know it, you’ll finally have words that serve so well they can’t help but sell. You deserve it, and so does the audience who needs you.

But wait… there’s more! Just kidding.
That’s exactly the kind of crud we avoid.

We can’t wait to know you!

Don't leave without
a parting gift (or four).

Laptop monitor displaying How to Hire a StoryBrand Guide document

How to Hire Your StoryBrand Guide

Laptop monitor displaying An Insider's Guide to StoryBrand Brandscripts

An Insider's Guide to StoryBrand BrandScripts

How to Write a StoryBrand Website That Works

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